The face of the outside world on the New Year's Day New Year's Day from the price of 20% of the doubts, in Anhui Hefei Maotai 2010 National Dealers Association, Maotai Group, Yuan Renguo, general manager of the first response, the price is mainly three reasons, Taking into account the various interests, the second is in short supply, the third is to reduce the profits of dealers.

"Maotai dealers fear is the most comfortable dealer, and shop will be able to make money, sometimes up to 60% net profit." Maotai a senior manager said. And Maotai ex-factory price of 15% to 20% of the small increase compared to Maotai's terminal retail price is almost all the way hurricane.

From 2005 to 2010, Maotai ex-factory price has doubled, but the retail price has almost tripled to Maotai 53 degrees flying, for example, the price before the ex-factory price of 499 yuan, but the terminal retail price has been To maintain the operating costs of more than 1,100 yuan, more than 600 yuan spread to the dealer to earn a high profit.

At the same time, in order to control the sharp rise in retail prices, Maotai introduced the history of the most stringent price policy, increase the price limit, severely punish dealers violate the price behavior, and also issued a limit order, that Maotai terminal retail price is not high In the enterprise to develop sales limit, the latest limit of 959 yuan. Once found the dealer price of more than 959 yuan, will be fine or cancel the monopoly and so on.

But whether the strict limit order to be effective remains to be tested. Maotai from the beginning of 2007 sales price is 458 yuan, since the retail price soaring all the way, limit and market price gap between the larger from 2009 to 700 yuan, after 2010, not less than 730 yuan request, but during Retail price from 670 yuan in 2007 rose to 870 yuan in 2009, and then to this year's more than 1,100 yuan. Reporter interviewed Maotai more than dealers that even if the price limit that they do not rise, in a serious shortage in demand, the retail price will still rise.

Ex-factory price and retail price between the huge spread, so that Maotai high-level had to pay attention to the price, Guizhou Maotai Co., Ltd. General Manager Liu Zili in 2010 Maotai Dealers Conference on the face of more than 1,700 dealers, Do not drive up the price, take care of the overall situation, defend Maotai brand.

In the retail price all the way up, in short supply, Maotai still sell well in 2010, "this year is Maotai development history of the key year, to achieve good momentum of production and sales booming, production reached 26,000 tons, sales revenue is expected to break 15 billion yuan. "Maotai Group Chairman Ji Keliang said.